I can not say what the national average is. I know it is in the billions, next only to diet products.
As for myself, I spend about 350.00 a month at the day spa. (Hair treatments, waxing, nails) Plus home care products that comes to another 100.00 or so a month, plus the cost of perfume (Opium 129.00 every 2 months) . The average person may not spend that much, I know my friends spend about what I do.
It is a good question, I know that we spend a lot more than we really need to.
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